Designing a brand for the first half of this project, Bloom Box, was simple and straightforward. But, where to begin when designing packaging for a product that is not glamorous, appealing or without any redeemable qualities? Early on it became clear that the best way to sell this particular product was by using humor as a weapon. Derived from the fact that it is indeed human waste, the name No. 2 does not deceive. An earthy color palette mixed with heavy texture and cleverly written copy by Micheal Lamendola, No. 2 attracts it's customers with a sense of humor and unexpected design.