Bringing freshly-made donuts and a retro beach vibe to the Jersey Shore, Top That! Donuts is a designer’s dream project for limitless color and pure fun. Top That! Donuts is a treat for the eyes and the belly. Customers watch their donuts transfrom from dough to fluffy, warm treats in a 90 second “while-you-wait” process. The customer eagerly awaits as their donuts are smothered with their choice of innovative toppings from their favorite candies to crispy bacon. While developing a brand aimed at young families, it was of paramount importance to incorporate the small beach town experience and kid friendly environment. Inspiration for the shop was drawn from the colors and shapes of the mid century modern movement, and hand drawn typography from the 60s & 70s.