For seasonal decor to furniture and housewares to paper and party goods to food and drinks, Christmas Tree Shops andThat! is your go-to for surprising finds at discount prices. The ever-changing product mix provides endless possibilities for finding that "just right" something, whether you’re searching for the best deals on holiday decorations, on-trend home decor, gourmet treats, party supplies or great gifts. Find unique home goods, everyday necessities and everything in between at affordable prices when shopping at your local Christmas Tree Shops andThat!

For decades, Schurman Retail Group has been recognized as the leading, privately-held specialty retailer of personal expression products in North America. Founded in 1950 as an importer of European paper products, the company is now comprised of a dynamic family of retail brands, including PAPYRUS, American Greetings, Carlton Cards, Paper Thread, as well as NIQUEA.D and PAPER DESTINY. Together, these divisions offer the marketplace and consumers a diverse and ever-expanding array of products including greeting cards, gift wrap, gift bags, stationery, note cards, journals, unique gift products, and custom printed stationery, and invitations for each and every occasion.

(Designs created in collaboration with the Product Development Team at Schurman Retail Group)

Bringing freshly-made donuts and a retro beach vibe to the Jersey Shore, Top That! Donuts is a designer’s dream project for limitless color and pure fun. Top That! Donuts is a treat for the eyes and the belly. Customers watch their donuts transfrom from dough to fluffy, warm treats in a 90 second “while-you-wait” process.  The customer eagerly awaits as their donuts are smothered with their choice of innovative toppings from their favorite candies to crispy bacon. While developing a brand aimed at young families, it was of paramount importance to incorporate the small beach town experience and kid friendly environment. Inspiration for the shop was drawn from the colors and shapes of the mid century modern movement, and hand drawn typography from the 60s & 70s. 

"Nitro Circus is an "action sport collective" led by Travis Pastrana, featuring his friends traveling around the world riding dirtbikes, base jumping, and performing stunts. It has spawned a tour, a second television series based on the tour, and multiple feature films."

“Humphrey Hippo” written by Sarah Alden, children’s author and speech pathologist, is meant to inspire young children with disabilities to never let their struggle become their identity. All of us have attributes that make us unique and through this journey our main character discovers his. Because this book teaches self-confidence and self-love, it was important to Sarah not to exclude any child including non-verbal and autistic children. Through research we learned that these types of children thrive when exposed to illustrations using strong patterning and texture in literature. The simple, repetitive writing style is clear and descriptive, it was important that the illustration style mirror that idea. To keep kids interested and attracted, each page has simple illustrations filled with hand-designed paste paper and bright colors without any distracting backgrounds.

Haute Home Couture

Currently working with closely with the client to develop this uniquely modern French brand based on the mood board, “Let them eat cake!” Will be continuing to develop this brand & identity, packaging and business collateral in the coming months. Stay tuned!

Valley View Casino & Hotel boasts they are “San Diego’s Favorite” Casino attributing their success to 900 dedicated, guest service oriented team members and fiercely loyal guests. Guests are rewarded and regularly reminded of Valley View’s appreciation via giveaways, private listener concerts & tickets to countless events both inside and out of the casino. It is Valley View’s objective to put the guest first by using creative materials, exciting formats & positive copy sparing no expense in guest related projects. 

(Designs created in collaboration with the Marketing Team at Valley View Casino & Hotel + Innovision)

The Ann Coen Gallery of Surf City, New Jersey, is a result of years of dreaming and planning to provide an amazing creative space on Long Beach Island. As the new home of Ann Coen Photography, it will continue to be a place where families and couples can consult to discuss capturing the moments of their lives, but it will also be a forward-thinking gallery, hosting art shows and events throughout the year. It’s a place to celebrate the traditional allure of Long Beach Island, while moving stylistically in a forward direction.

(photographs courtesy of Ann Coen Photography)

Designing a brand for the first half of this project, Bloom Box, was simple and straightforward. But, where to begin when designing packaging for a product that is not glamorous, appealing or without any redeemable qualities? Early on it became clear that the best way to sell this particular product was by using humor as a weapon. Derived from the fact that it is indeed human waste, the name No. 2 does not deceive. An earthy color palette mixed with heavy texture and cleverly written copy by Micheal Lamendola, No. 2 attracts it's customers with a sense of humor and unexpected design.

I enjoy taking on all kinds of projects and am always happy to dedicate my time doing pro bono work when I can. Check back for updates!